In the business world, acquiring new customers is a constant goal of every company. One of the basic terms that is often used in this context is a business contact, also known as a Lead. A lead represents a potential client who has expressed interest in a service, product or business by leaving their contact information.This contact can be a simple entry of an e-mail address or a telephone number associated with a name, company name or other relevant details.

What is a business contact (Lead)?

A business contact, or simply a lead, is a potential customer who has shown interest in a service, product or business by leaving their contact information. This is the first step in establishing communication with a customer who has already heard about the company and expressed interest in more information.

Typical contact information marketers collect on Leads include:

  • Name and surname
  • E-mail adress
  • Telephone number
  • Company name
  • Other relevant information

Creation of business contacts (Lead generation)

Business contacts (Leads) do not arise randomly, but are the result of a process known as Lead generation or the generation of business contacts. It is a strategy that uses various marketing and advertising activities to reach the target group and gain their interest.

Examples of lead generation methods include:

  • Online Ads: For example, PPC ads (pay per click) or banner ads.
  • Content Marketing: Publishing valuable content such as blog articles or e-books that will attract potential customers.
  • Social Media: Active presence on social media and creating interesting posts.
  • Email marketing: Sending relevant information and offers directly to the emails of potential customers.

The importance of business contacts for the success of the company

Business contacts (Leads) are a key element for the success of the company. Each Lead represents a potential customer who has expressed interest in a service or product. It is an opportunity for the sales team to establish communication, offer information and explain how the company can meet this customer’s needs.

Proper processing and tracking of business contacts is key to successful conversions and closing deals. Marketers need to ensure that no potential opportunity goes unnoticed and that every contact is followed up as best as possible.

A business contact, or Lead, represents a potential customer who has shown interest in a service, product or company. A lead is created as part of the Lead generation process, when the company actively addressed the target group and obtained their contact information. Marketers are tasked with effectively processing and tracking Leads in order to communicate with potential customers and offer them relevant information. Proper management of Leads is an integral part of the successful process of acquiring new customers and company growth.