Qualified lead

In any business process, generating leads is one of the most important steps. However, not every contact that comes into the company’s field of vision is a potential customer. A Qualified Sales Contact, also known as a Qualified Lead, is one that has passed the initial assessment and met certain criteria that make it worthy of consideration by sales teams.

What is a qualified business contact?

A qualified sales lead is a potential client who has passed an initial assessment and evaluation by the marketing and sales team. These contacts show an interest in the company’s product or service and/or meet other criteria set by the company based on its goals and defined parameters. These criteria can be different – from specific demographic characteristics to a certain degree of interaction with the company.

A qualified business contact becomes valuable to the company because he has shown interest in the offered service or product and meets the conditions set for the successful conclusion of future business.

The process of qualifying business contacts

The process of qualifying business contacts is a key step in generating leads. The marketing team looks for ways to attract the interest of potential clients who become potential qualified contacts. These contacts are subsequently assessed by the sales team, where it is verified whether they meet the established criteria.

Qualified sales contacts then become a priority for the sales team, who begin to actively engage with them and work to successfully market them.

Evaluation of qualified business contacts

The evaluation of qualified business contacts can take place in different ways. The company can create an internal rating scheme, where a rating is assigned to the contact, for example from 1 to 100. The higher the rating, the higher the probability of successful closing of the deal and the greater the interest shown by the potential client.

A qualified business contact (Qualified Lead) is a critical breakthrough in the process of generating potential clients. These potential contacts have passed the initial assessment and expressed an interest in the company’s product or service. For sales teams, these contacts are valuable because they represent potential customers who can be the next step in the company’s growing portfolio. Correctly identified and qualified business contacts contribute to efficient and successful trading and the fulfillment of the company’s goals.